Third-Party Platforms

Third-Party Platforms / Services and Data Sharing

Personal Data Sharing

HubSpot

Entity: HubSpot, Inc.

Purpose: Data Storage

Usage Scenario: When a user submits any form on the website.

Shared Information: Personal Information including Name, Email Address, Country, and entered information.

Information Collection Details: The data is stored for communication and improvement of user experience.

Privacy Policy: https://legal.hubspot.com/privacy-policy

Third-Party Platforms/Services

HotJar 

Entity: Hotjar™

Purpose: User Behavior Analytics

Usage Scenario: When a user interacts with the website.

Shared Information: No personal information is collected.

Information Collection Details: The data is collected to identify the areas of improvement in the website experience.

Privacy Policy: https://www.hotjar.com/privacy/

Google Analytics

Entity: Google LLC

Purpose: Tracks and analyzes the website traffic and usage

Usage Scenario: When a user visits the website.

Shared Information: No personal information is collected.

Information Collection Details: The data is collected to set up goals, track campaigns, and analyze the generated website reports.

Privacy Policy: https://policies.google.com/technologies/partner-sites

Google Tag Manager

Entity: Google LLC

Purpose: Installation, Storage, and Management of the marketing tags

Usage Scenario: When a user visits and interacts with the website.

Shared Information: No personal information is collected.

Information Collection Details: The data about the tag firing is collected to help identify the areas of performance improvement.

Privacy Policy: https://support.google.com/tagmanager/answer/9323295?hl=en

Meta Pixel

Entity: Meta Platforms, Inc.

Purpose: Understand and analyze the effectiveness of advertisements

Usage Scenario: When a user visits and interacts with the website via the company advertisements on Facebook or Instagram.

Shared Information: No personal information is collected.

Information Collection Details: The clicks on the advertisement and the actions taken by the user on the website.

Privacy Policy: https://www.facebook.com/privacy/policy/

Microsoft Clarity

Entity: Microsoft Corporation.

Purpose: To improve our products and advertising by seeing how you interact with our website through behavioral metrics, heatmaps, and session replays.

Usage Scenario: When you interact with our website.

Shared Information: Anonymous website usage data is collected.

Information Collection Details: The data is captured via first- and third-party cookies and other tracking technologies to determine your website usage.

Privacy Policy: https://privacy.microsoft.com/en-US/privacystatement